4 Signs when your Ecommerce Website requires a new rebuild
Review the list below to determine how likely you are for a new eCommerce website.
An online store's appearance, usability, functionality, look and feel, security and credibility convert clients into sales.
If your e-commerce site experience any of the following issues, it's time to reconsider a complete rebuild.
1. Your eCommerce website is slow
Customers hate slow loading websites it will effect the conversion rates or time a user spend on your site.
Page load speed is an official Google ranking factor. Just a 400-millisecond slower time difference resulted in 0.44 percent fewer inquiries.
The average retail mobile site loads in 3.9 seconds, according to the most recent data, 40 percent of consumers that experience a loading time longer than three seconds will leave the site.
And 79 percent of buyers who are dissatisfied with performance of the site say they are less likely to buy again from the same site.
For retailers key engagement metrics such as average time on site, pages per visit, and bounce rates relate to conversion rates.
Test your page speed visit Google Page Speed Insights. If your site is slow, it might be time for a new site, or at least some site improvements or look for a faster hosting solution.
2. Your site is not mobile responsive
A responsive website automatically changes to fit the device you're viewing the website on. Responsive design adjusts to widescreen desktop monitor, the smaller desktop (or laptop), tablet and a mobile phone. You'd have much better results with your mobile traffic if you think in advance about the needs and wants of mobile users.
More than 35 percent of all online shopping purchases is now done on mobile phones. To test your website visit Google's Mobile-Friendly Test. If your site is not responsive accessible, you will need a change.
3. Your site is difficult to update
If changing the home page banner or updating the product information on your site requires a developer or otherwise difficult, you may need a new website.
eCommerce platforms has many features, not the least of which is to manage content - or that the content is the product information, an information page, or a blog post. Your business should be able to to make quick changes.
4. Your Code Base out of Date
Web development keeps evolving new APIs, new frameworks, or new libraries always needs to be updated sometimes some upgrades is not compatible. Your website will stagnate and new features or performance will not be available.
eCommerce sites require regular maintenance, safe code and latest stable released software . If your site has an old code base, you may need to have the site rebuild.