Some web development companies usually builds ecommerce sites around the Shopify platform. New users are also tempted by WooCommerce, WordPress’ most popular eCommerce platform.
One of the main criteria to consider when you’re running an online store would be the platform from which you run your store on. The eCommerce platform that you use can either limit your success or hinder your conversion's.
What is WooCommerce?
The cheapest way to launch an eCommerce Store.
WooCommerce is an premier shopping cart component. It’s been downloaded over 2 million times. It is popular with retailers who are already familiar with the WordPress platform. It’s known for its simple installation, nonexistent transaction fees, and customization options.
What is Shopify?
Shopify is a complete eCommerce solution that includes hosting, security and design templates, among other things. Over 100,000 live stores use Shopify.
WooCommerce is free open source where Shopify isn’t:
Shopify is known for its simple-to-use interface, customer support, and good security. These elements are available in the entry level monthly package. But it can get a little pricey.
The Package consists of an monthly pricing plan, along with transaction fees which, depending on the plan you choose, starts from $49.00 (ZAR 680.00) including the retail Retail Package.
These costs add up. And though Shopify is a turnkey, ready to use solution, many of its features are not available on the start up package like:
Website and blog
Abandoned cart recovery
Advanced report builder
Real-time carrier shipping
WooCommerce is free, save for the fees from your hosting provider. If profits are a primary concern for a business owners Woocommerce would be the way to go.
WooCommerce can be customized and is flexible:
WooCommerce has advance customization add-ons. From the front-end user experience, to the design, and to back-end administrative tools, you will have complete and utter control of the look and feel of the online store. Shopify, though good, is not nearly as flexible, nor is it as powerful for you to handle high-end features.
WooCommerce is created by WooThemes a company that is known for creative layouts (look and feel) and vast number of extensions.
With Shopify you would need to pay monthly and transaction fees to use its service. Shopify has more montly paid application software available, but the number of plugins that WooCommerce has outnumbers those of Shopify’s application software..
Many of these extensions, some of which come as standard on Shopify, will be free because WordPress is an open source project but there are also many advance add-on apps that is inexpensive and could be bought once off.
Shopify is relativly easy for a new user to use, but it is limiting in comparison to what's available with WooCommerce. Many of the features are available on WooCommerce due to the huge amount of plugins.
Shopify uses a propriety programming language that is used exclusively only with Shopify. WooCommerce uses PHP and HTML, which is common among web developers.
Shopify makes it harder on to customize the appearance and experience of the online store.
WooCommerce, on the other hand, makes it easy for developers the look and experience of the online store.
Shopify cannot be used as a blogging platform although they have a add-on that you need to pay for blog posts. Woocommerce blog is better organized and archives posts better – giving you a better chance of making a splash with your content creation techniques.
If you understand the value that Google ranks content and blogging, you’ll choose WooCommerce. WordPress is currently the worlds best blogging platform.
A robust blogging platform will enable you to stay ahead of the competition.
Shopify is a nice option for a small startup, with its out-the-box ease of use. Woocommerce has more custom 3rd party plugins that will address area's like online bookings, subscription membership, multi-vendor shop owners, deposit payments and community membership websites.
You store will be hosted on Shopify’s servers, not only will the transaction eat into your profits, you will be limited in what you can do with Shopify in comparison to WooCommerce.
The steep differences in cost, the amount of third party plugins and themes, the vast customization options—all of this is blended into one satisfying product.
We believe that WooCommerce is more flexible and will save you money over the monthly fees of Shopify.