New research released by Effective Measure on eCommerce in South Africa (full report available here), shows that Kalahari, Groupon and Amazon are the top 3 online retail sites from which South Africans purchased goods online.
The Effective Measure / IAB South African eCommerce report provides an overview of the South African eCommerce market.
Effective Measure Country MD South Africa, Alan Morrissey, said that South Africa’s digital citizens are very comfortable with online transactions.
They found the majority of online shopping is devoted to South African sites (84.33%).
The most visited online commerce website in South Africa is Kalahari.com, followed by Bidorbuy and Amazon.
Most popular online shopping sites in South Africa
According to the survey Kalahari is the website from which most South African purchased clothing and accessories. The second most popular shop is Amazon, followed by Groupon.
Kalahari also leads when it comes to online retail stores, followed by Amazon and PicknPay.
For electronic goods websites, Incredible Connection is the most popular, followed by HiFi Corp and Dion Wired.